Zynga Settles 'Bang With Friends' Trademark Fight
This story was originally published by The Recorder, an American Lawyer affiliate.
SAN FRANCISCO — For Zynga, this lawsuit ended with a whimper — and a bang.
The creator of the With Friends online gaming franchise settled its trademark infringement case against Bang With Friends Inc. on Monday. And though the terms of the truce were hush-hush, Zynga appears to have scored.
The maker of the casual sex app Bang With Friends acknowledged the "trademark rights that Zynga has in its With Friends marks and will be changing its corporate name and rebranding its services in the near future," according to a joint statement from the two companies.
Represented by Dennis Wilson of Kilpatrick Townsend & Stockton, San Francisco-based Zynga sued Bang With Friends in August, accusing it of using and debasing its "With Friends" mark. Zynga's legal team also included counsel at Keats McFarland & Wilson.
Since the 2009 release of Words With Friends, Zynga has expanded that line of games to include Hanging With Friends, Running With Friends and others. Zynga accused Bang With Friends of trying to ride on its popularity.
The suit cited tweets linking Bang With Friends to Zynga's line of games as evidence of confusion.
Since Bang With Friends launched in February the app has received 1.1 million visitors.
Ralph Loeb of Krane & Smith represented Bang With Friends.